Fresh Trade
our choice
Protect your right to flavorful, fresh, and affordable tomatoes. Don’t let a 17% import tax limit what ends up on your plate.
#SaveMyTomato
#FreedomOfChoice
What Save My Tomato stands for?
Save My Tomato champions every American’s right to choose from a wide variety of fresh, vine-ripened tomatoes—including juicy Romas, sweet grape and cherry tomatoes, bold beefsteaks, and tomatoes on the vine—available on store shelves year-round.
American families are facing unprecedented food inflation, with tomato prices reaching unusual highs across the nation and straining household budgets. Imposing or maintaining a 17.25% import tax on tomato imports from Mexico only penalizes consumers who want to include healthy, nutritious food on their diets.
We urgently and respectfully call on the U.S. International Trade Commission (to thoroughly review this trade enforcement action and recognize that the agricultural market has fundamentally changed since the original 1996 dispute.
Three decades later Mexican producers have massively invested in advanced, high-tech protected agriculture to deliver natural, vine-ripened specialties that American consumers demand. These premium products do not directly compete with Florida’s traditional seasonal crops, which are harvested green and artificially matured.
U.S. consumers have already voted for taste, nutrition, and value. Free trade must be preserved to shield Americans from unnecessary inflation, and protect our freedom to choose high-quality, truly flavorful tomatoes.
What’s at Stake
if the 17.25% Import Tax Remains?
A 17% import tax on Mexican tomatoes would impact American jobs, businesses and households.
If the Agreement expires…
A Direct Tax on 70% of America's Tomato Supply is a direct tax on consumers
The Extinction of Variety on Grocery Store Shelves
Financial Strain on Families, Grocers, and Restaurants.
This time a tomato is more than just a tomato
#FreedomOfChoice
CAN YOU TELL THE DIFFERENCE?
| Mature Greens (Domestic) | Vine - Ripe (Mexico) |
|---|---|
| Harvested green | Vine ripened, delicious |
| Gassed for color, not taste | Flavourful romas, multi-colored grapes and cherries, tomatoes-on-the-vine, beefsteaks, heirlooms, cocktail, etc |
| Limited Variety | Great for snacking, salads, burgers, pastas, and more |
“Tomato tariffs mean higher prices, lower quality.”
–Washington Post
“Expect price shocks if the agreement lapses.”
–Newsweek
"Experts calculate U.S. consumers might end up having to pay 40% to 85% more for fresh tomatoes."
–CBS News
“Punitive tariffs would create confusion, slow U.S. greenhouse investment, and do nothing to improve flavor.”
–Tom Stenzel, Executive Director of CEA Alliance
– Washington Post
“Tomato tariffs mean higher prices, lower quality.”
– Newsweek
“Expect price shocks if the agreement lapses.”
– CBS News
“Experts calculate U.S. consumers might end up having to pay 40% to 85% more for fresh tomatoes.”
– Tom Stenzel, Executive Director of CEA Alliance
“Punitive tariffs would create confusion, slow U.S. greenhouse investment, and do nothing to improve flavor.”
HOW YOU CAN HELP
- Download & Share the images, videos and Tweets in our Media Kit.
2. Tag your Friends, Colleagues and Representative on X, Facebook and Instagram using #SaveMyTomato #FreedomOfChoice.
Flavor has no borders—let’s keep it that way.
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FAQ’S
What is the Tomato Suspension Agreement?
The Tomato Suspension Agreement of 2019 (originally from 1996) allowed tariff-free Mexican tomato imports if they met price and quality conditions. It paused an anti-dumping investigation by ensuring fair pricing.
Why are import taxes being imposed on Mexican tomatoes?
Some Southeast growers claim that their U.S. competitors are selling Mexican tomatoes below fair market value, despite the price protections put in place by the Department of Commerce since 1996. A 17% tariff is proposed to counteract this.
Why should U.S. consumers care?
Prices will likely rise. U.S. companies working with growers in Mexico supply ~90% of U.S. tomato imports, and the added cost is expected to hit retail prices. Even processed products like ketchup and salads may become more expensive. Estimates suggest price hikes of 38% to 85% during some seasons.
